HELLO, I'M GEMMA!
Membership strategist, community champion and the woman behind The Membership Maven.
I help people turn big membership ideas into thriving communities, whether they're starting from scratch, finding their feet or trying to breathe new life into something they've already built.
I've worked behind the scenes with some pretty incredible people and businesses, and if there's one thing I've learned, it's that a successful membership takes more than a platform, a pile of content and crossed fingers.
It takes strategy, connection and a genuine understanding of what makes people want to stick around.
And that's where I come in.
A LITTLE EXPERIENCE GOES A LONG WAY
I'VE BEEN AROUND THE MEMBERSHIP BLOCK!
From the first spark of an idea to the complexities of running an established membership, I've seen a fair bit of what works, what doesn't and what makes members stick around.
500+
MEMBERSHIPS
Supported through strategy, launches, engagement and growth.
6
FIGURES
IN MEMBER REVENUE
Helped membership hosts achieve significant revenue through their offers.
1
BIG BELIEF
PEOPLE COME FIRST
Because sustainable memberships are built around people, not just content.
HERE'S WHAT I BELIEVE...
01 / THE FOUNDATION
PEOPLE BEFORE PLATFORMS
The fanciest tech in the world means nothing if your members don't feel connected
03 / THE PROMISE
RECURRING REVENUE SHOULD COME WITH RECURRING VALUE
If you want people to stick around, give them a reason to
04 / THE CONNECTION
COMMUNITY ISN'T THE CHERRY ON TOP
It's often the very thing that turns a membership into something people don't want to leave
02 / THE TRUTH
A MEMBERSHIP ISN'T A CONTENT DUMP
More lessons, more downloads and more stuff don't automatically create more value
05 / THE BIGGER PICTURE
BUILD A BUSINESS THAT WORKS FOR YOU, TOO.
A successful membership should support your life, not consume every waking hour.
OUT OF OFFICE (SORT OF...)
A little peek into my camera roll
THERE'S MORE TO ME THAN MEMBERSHIPS. (JUST ABOUT.)
When I'm not talking about memberships, thinking about memberships or coming up with another membership idea (it's a bit of a problem), you'll usually find me somewhere near the water, admiring a bit of street art, rummaging through a charity shop or spending time with my favourite humans.
I'm based in beautiful north-east Scotland, where I share my world with my family, Daisy the cat and Roy the dog, who has absolutely no respect for working hours. I love a good adventure, a cosy day in my office and finding inspiration in the most unexpected places.
And while I absolutely love what I do, I also believe in having a life outside of work.
Which, when you think about it, is exactly why I love helping people build membership businesses that give them more freedom.
YOU'VE HEARD MY STORY...
NOW LET'S WRITE YOURS
LET'S BUILD SOMETHING
Find your people, your plan and your next step inside The Academy.
LET'S TALK BIG IDEAS
Got something ambitious in mind? Let's explore working together.